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Jameson Black Barrel
Challenge
Devise an activation that distinguished Jameson Black Barrel from Jameson Original under the platform IGNITES.
Creative
Our double charred whiskey, touched by fire inspired the pairing of a double act that could bring the heat. We paired Andrew Clarke, head chef of London’s Acme Fire Cult, with Dublin-based Michelin-starred chef Keelan Higgs to craft a bespoke sharing menu inspired by the fire and finesse of Jameson Black Barrel. To launch the month-long menu, we hosted an event with top-tier media, tastemakers, and culturally connected creators, showcasing dishes that united people while highlighting Jameson Black Barrel’s unique distillation process.
Results
83.6M earned impressions
389K influencer reach
278 cocktails sold during one month menu
