Beyond Meat x Panda Express

Challenge

In partnership with Panda Express, launch Beyond Meat's new product innovation Beyond The Original Orange Chicken - a fresh, plant-based take on the restaurant's most iconic dish.

Creative

Inspired by '90s "nowstalgia," we teamed up with Kel Mitchell to revive his iconic Kenan & Kel persona—this time, channeling his legendary love for all things orange into a new obsession. In our hero spot, Kel brings his signature comedic flair to Panda Express, where he orders Beyond The Original Orange Chicken, the perfect pairing for an orange soda. With a playful nod to his past and a fresh twist for today, Kel delivers a feel-good modern take on a pop culture throwback, exciting fans old and new to try the new plant-based chicken.

Results

Launch activities drove stores to sell out
Achieved status as one of Panda Express's most successful regional launches to date