Gousto x Bluey

Challenge

Develop and execute a compelling PR campaign appealing to families withnyoung children to launch Gousto's new line of recipes in partnership with beloved children's cartoon Bluey.

Creative

A key barrier to entry for families with Gousto is fussy eaters. When it comes to food, kids are often the harshest critics so we embraced this and let kids be the judge of our new Bluey recipe kits. Our campaign canned the copywriter and introduced Bluey Reviewees: getting kids excited and involved in the kitchen by having them cook the meals in the range and pen be mini critiques, spelling mistakes, honest candour and all.

Results

66% growth in sign ups during campaign period
26% increase in website traffic