Babyganics

Challenge

Create a PR-forward campaign to highlight the new sunscreen & bug repellent that ladders back to the platform "Perfectly Imperfect Parenting".

Creative

Families love the joy of spending time outdoors, but getting outside can often be a challenge—endless trips back and forth, the occasional meltdown and inevitably, something is always forgotten. So we created Oops! I Forgot It Again, a campaign designed to help families embrace outdoor adventures stress-free through pop up stands stocked with frequently forgotten essentials—including Babyganics’ newest must-haves.

Results

Earned: 1.5B earned impressions across 30+ pieces of coverage
Experiential: 2.5K foot traffic at stands in NYC + LA
Influence: 1.78M influencer content reach, 97K engagements